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张静

Zhang Jing

向生品牌·空间设计事务所设计总监、创始人

向生是一所以品牌研究为主导的专业设计机构。尝试用东方设计思维拥抱世界，用创造深度解决问题，致力成为影响中国新商业市场的一股新锐设计力量。以新商业核心为驱动，融合艺术美学、潮流美学、生活美学的新探索。向生更擅长与城市新生代人群建立沟通，专注于品牌及空间多维度情绪体验式的消费场景研究。关注品牌长期价值，持续助力品牌打造创新视野设计与完整有效的用户体验。

01

《调香师日记》

[法] 让-克罗德·艾列纳 

简介 

Description

爱马仕专属调香师让-克罗德·艾列纳投身香水创作这一行将近五十年，不只是位记忆精湛的匠人，更是位艺术家。从各种气味中物色新的面貌，让他得以沉迷在实验与新发现的趣味之中。艾列纳说：“我要用寻常气味让人惊叹不已。”他把日常生活的所见所思诉诸笔端：漫步花园、市集，在工作室实验，欣赏爵士乐、浮世绘、中国书画，等待蓝色鸢尾花开，参与香水发布会……

他用多年的日记，记录一场关乎嗅觉的旅程，揭露唯有调香师才能破解的密码。艾列纳简洁的文字，记录了他在日常生活与旅行过程中获得的触动与思考，也分享了他运用符号唤起气味，用故事来铺陈延展香水，创造不同的气味幻想之独家法门。这本日记集结了他别具观点的嗅觉经验的结晶，同时领我们进入充满想象的气味宇宙，窥见大师级的创意心灵。书中收录二十余种自然气味配方摘要，供读者自行赏玩。

Hermes exclusive perfumer Jean-Claude Elena has devoted himself to perfume creation for nearly 50 years, not just as a master of memory, but also as an artist. Finding a new look from a variety of smells allowed him to indulge in experimentation and newfound interest. "I'm going to be amazed by the smell," Elena said. "He turned what he saw and thought about everyday life to the pen end: walking through gardens, markets, experimenting in the studio, enjoying jazz, floating painting, Chinese calligraphy, waiting for the blue irises to bloom, participating in perfume fairs...

He use his diary for many years to document a journey of smell and reveal the code that only a flavorer can crack. Elena's concise writings, which document the touches and thoughts he gets during his daily life and travels, also share his exclusive method of using symbols to evoke smells, use stories to spread perfumes, and create different scents and fantasies. This diary gathers the crystallization of his unique olfactory experience, while leading us into a universe full of imaginary smells and a glimpse into the creative mind of the master. The book contains more than 20 kinds of natural odor formula summary, for readers to enjoy themselves.

推荐理由

Reason for Recommendation 

娓娓道来的日常和零散的碎片记录

爱马仕调香师艾列纳的日记里，一天天的记录自己关于香水和日常生活的观望和感想。名字也都很简单”趣味、规格化、香豌豆、美、绿色、第六感......”。专注、纯净的步履不停，保持高度的敏感和良善。相隔十多年的注视，我依然感觉他是一个亲近的就在我身旁的长者，对于我们空间设计师的创作而言也有温柔的普照的光耀。

Continuously and pleasantly daily and scattered records

In the diary of Hermès perfumer Elena, he keeps track of his observations and thoughts about perfume and daily life. The names are also very simple "fun, standardization, sweet pea, beauty, green, sixth sense...". Focused, pure walking non-stop, maintaining a high degree of sensitivity and kindness. After more than ten years of gaze, I still feel that he is a close elder next to me, and there is a gentle radiance for the creation of our space designers.

02

《侘寂》

［美］雷纳德·科伦

简介 

Description

“侘寂，乃事物一种未满、无常、残缺之美。它适度、谦逊，同时远离世俗。”

如今，终于有人尝试以理性且具体的方法，接近侘寂这一美学概念。《侘寂：致艺术家、设计师、诗人和哲学家》收集了侘寂的各种片段——晦暗破碎者有之，年久失修者有之，尝试把它们聚拢，成为一个有意义的系统；同时，找出段落中隐藏的含义，匹配意图与现实，去抓住整体——侘寂的全部。

"Wabi-sabi is the unsatisfactory, impermanent, and incomplete beauty of things. It is moderate, humble, and far away from the world."

Nowadays, some people finally try to approach the aesthetic concept of wabi-sabi in a rational and concrete way. "Wabi-Sabi: To Artists, Designers, Poets, and Philosophers" collects various fragments of Wabi-Sabi-some are in the dark and broken, and some are in disrepair. Try to gather them into a meaningful system; At the same time, find out the hidden meaning in the paragraph, match the intention and reality, and grasp the whole-the whole of wabi-sabi.

推荐理由

Reason for Recommendation 

这本书并没有想象中那么晦涩难懂，相对是简洁明快的用诧寂与现代主义做了明确的对比，是我自己很喜欢的⼀种比对方式。例“现代主义讲求无瑕疵、流线光滑、优美精炼；Wabi-sabi则是质朴、不完美、杂色斑驳的。现代主义 将技术浪漫化⼈类适应于机器以几何组织的形式呈现（鲜明、精准、有固定形状、棱角分明）要求减少感官方面的讯息不容许模棱两可，通常是明亮、清晰的、功能和效用是主要价值，完美的物质性是理想状态永续持久。

Wabi-sabi将大自然浪漫化，人类适应于大自然以有机形式呈现（朦胧模糊的形状与边缘）天然素材，表⾯上天然粗糙可顺应退化和损耗腐败和脏污使其更丰富要求增加感方面的讯息。坦然接受模棱两可和矛盾温暖的通常是阴翳、晦暗的功能和效用不是那么重要完美的非物质性才是理想状态 每件事物都有时效性“。

现代主义是苹果专卖店干净利落的科技之光，诧寂是Alex Vervoordt自宅温暖古旧的对时光的缅怀。

This book is not as obscure as I imagined. It is relatively concise and a clear contrast with modernism. It is a way of comparison that I like very much. For example, "Modernism emphasizes flawlessness, smooth flow, and graceful refinement; Wabi-sabi is simple, imperfect, and variegated. Precise, fixed shape, sharp edges and corners) The sensory information is required to reduce ambiguity. It is usually bright and clear, function and utility are the main values, and perfect materiality is the ideal state and lasting.

Wabi-sabi romanticizes nature, and human beings adapt to nature to present natural materials in an organic form (dark and fuzzy shapes and edges). The natural roughness on the surface can adapt to degradation and loss, corruption and dirt, making it richer and more demanding. Information. Accepting ambiguity and contradiction calmly and warmth are usually cloudy, obscure functions and utility are not so important, perfect immateriality is the ideal state, everything has timeliness."

Modernism is the brilliance of the clean and neat technology of the Apple store. Wabi-Sabi is Axel Vervoordt’s warm and old memory of time in his own home.

03

《刘润5分钟商学院》

刘润

简介 

Description

商业顾问刘润为你把脉诊断，聚焦如何处理复杂程度堪比宇宙的人与人之间的关系，为你提供切实有效的实战管理方法。在信息彻底爆炸的今天，既值得珍藏又需要时时翻阅的文字才值得被制作成图书，刘润的《5分钟商学院》无疑匹配这个标准。

Business consultant Liu Run will diagnose your pulse, focus on how to deal with the relationship between people whose complexity is comparable to the universe, and provide you with practical and effective management methods. Today, when information is completely exploded, texts that are worthy of collection and need to be read from time to time are worthy of being made into books. Liu Run's "5 Minutes of Business School" undoubtedly matches this standard.

推荐理由

Reason for Recommendation 

把这本书拿到当下国内的建筑设计环境中，依然是一把批判的利器，让那些工厂模式下的快餐式设计无处遁形；它同样也教会我们如果让建筑有血有肉，富有生命力。“少就是多”并非唯一的真理，有时候杂乱而含混才更加符合现实情况的要求，使建筑更加的充满当代，设计师不仅仅是设计师更是⼀个产品经理洞察市场和客户需求，更是自我品牌的CEO把自己当作⼀个品牌去打磨活力。书中的思辨过程也是令人称道，文丘里如何通过对案例的自我解读，让自己抛出的论点令人信服的被读者接受，也是本书的一大看点。

Taking this book into the current domestic architectural design environment is still a critical weapon, so that the fast-food design under the factory model has nowhere to hide; it also teaches us how to make the building flesh and blood and full of vitality. "Less is more" is not the only truth. Sometimes messy and vagueness is more in line with the requirements of the reality, making the building more contemporary. The designer is not only a designer, but also a product manager who has insight into the market and customer needs. It is the CEO of self-branding who treats himself as a brand to polish his vitality. The speculative process in the book is also commendable. How Venturi makes his arguments convincingly accepted by readers through self-interpretation of cases is also a major attraction of this book.

04

《中国传统色》

 郭浩 / 李健明

简介

Description

《中国传统色》的两位作者查找中日色彩相关文献近400部，严谨考据384种中国传统色名；根据24节气72物候，在几十万件故宫文物中选取应时应节的96件，从文物中提取传统色。色名与色值两相对应，互为考证，最终完成这本以时间为轴，以文物为依托，展现中国传统色色彩体系的著作。

The two authors of "Traditional Chinese Colors" searched nearly 400 Chinese and Japanese color-related literatures, and rigorously studied the names of 384 traditional Chinese colors; based on 24 solar terms and 72 phenology, 96 pieces of historical relics of the Forbidden City were selected from hundreds of thousands of items in time. , Extract traditional colors from cultural relics. The color names and color values correspond to each other, and finally completed this book, which takes time as the axis and relies on cultural relics to show the traditional Chinese color and color system.

推荐理由

Reason for Recommendation 

“根据24节气72物候，在万件故宫文物中选取应时应节的96件，从文物中提取传统色。色名与色值两相对应互为考证，最终完成这本以时间为轴，以文物为依托，展现中国传统色彩体系的著作”。是⼀本室内设计师值得拥有的⼀本工具书，文字和颜色⼀样优美。

"According to the 24 solar terms and 72 phenology, 96 pieces of the historical relics of the Forbidden City were selected in time and the traditional colors were extracted from the relics. The color names and color values correspond to each other, and the final completion of this book takes time as the axis. Relying on cultural relics and showing the traditional Chinese color system". It's a reference book that interior designers deserve to have. The text and colors are all beautiful.

05

《昨天堂》（摄影集）

 严明

简介 

Description

在这个浮躁的时代，理想主义的践行者、摄影家严明，二十年如一日，跋涉在苍茫大地、山河旷野，宁夏镇北堡影城的假桃花、泰山之巅微弱的小灯箱、嘉峪关雪中翩然的舞者、四川安岳因千年风化而面目模糊的佛像、湖北宜昌长江边独自怅望的青年……

严明用他独特的表达方式，拍下无数令人动容的画面，这些作品自然端庄，无不流露出摄影师对这个国家传统人文景观、精神风貌的悲悯和思辨。了解严明以往作品的读者还可发现，新摄影集呈现了摄影家近年来新的视觉探索和新风格的演进走向。

作为侯登科奖得主严明的最新摄影作品集，本书收录了2007至2021年严明拍摄的、从未正式结集发表过的108幅作品，这些作品是严明走南闯北多年用摄影诠释人生的典藏，是他用生命中最好的光景置换的定格瞬间，是严明亲手交还时间的礼物——他的过往、他的昨天堂。

In this impetuous era, idealistic practitioner and photographer Yan Ming has been traveling like a day in the vast land, mountains and rivers, the fake peach blossoms of Beipu Studios in Ningxia Town, the faint light box on the top of Mount Tai, Jiayuguan Dancers dancing in the snow, Buddha statues in Anyue, Sichuan, whose faces are blurred due to thousands of years of weathering, and young people looking alone by the Yangtze River in Yichang, Hubei... 

Yan Ming used his unique way of expression to take countless moving pictures. These works are natural The dignity all reveals the photographer's compassion and speculation on the traditional humanistic landscape and spiritual outlook of this country. Readers who understand Yan Ming's past works can also find that the new photo collection presents the photographer's new visual exploration and the evolution of new styles in recent years.

As the latest collection of photographs by Yan Ming, the winner of the Hou Dengke Prize, this book contains 108 works taken by Yan Ming from 2007 to 2021 that have never been officially assembled and published. These works are the collection of Yan Ming's life interpretation of life through photography for many years. The frozen moment replaced with the best scene in life is Yan Ming's gift of handing back time-his past, his yesterday's church.

推荐理由 

Reason for Recommendation 

我很喜欢摄影师严明的文字，之前看过他的《大国志》 颇为感动，是一腔热血的吟游诗人，秋天刚出这本新的影集，在秋日的阳光午后翻阅，是可以属于设计师的疗愈时刻。

I like the words of the photographer Yan Ming very much. I was very touched when I read his "Great Kingdoms" before. He is a passionate bard. He just published this new album in the autumn. It is okay to read it in the autumn sunshine in the afternoon. It belongs to the designer's healing moment.

06

《理想的居所-建筑大师与他们的自宅》

贾冬婷/黑麦

简介

Description

如果有机会按照自己的心意，在理想的地点建设一所理想的居所，你想要什么样的？你想让这个居所实现什么功能，满足什么样的情感需求，它又可能是什么风格的？在这一点上，建筑大师可以给予我们很好的参考。

《理想的居所》一书选取18位世界建筑大师为自己和家人及普通人设计的自宅为案例，配以精美图片和动人文字，讲述这些自宅建造背后的故事，带你走进建筑大师的家，寻找自己理想居所的模样，学习让自己现有的居所更美丽和舒适的智慧和美学知识。

If you have the opportunity to build an ideal residence in an ideal location according to your own will, what do you want? What function do you want this residence to achieve, what kind of emotional needs it meets, and what style might it be? At this point, the architect can give us a good reference. 

The book "Ideal Residence" selects 18 world architects’ homes designed for themselves, their families and ordinary people as examples, with exquisite pictures and moving texts, tells the story behind the construction of these homes, and takes you into the homes of the architects. , Find the appearance of your ideal home, and learn the wisdom and aesthetic knowledge to make your existing home more beautiful and comfortable.

推荐理由 

Reason for Recommendation 

选取18位世界建筑大师为自己和家人及普通人设计的⾃宅为案例，讲述这些自宅建造背后的故事，⾛进建筑大师的家，寻找自己理想居所的模样。是⼀个个活生生的个体样本展现在我们面前，有完全的个人癖好，有他们年少时光的痕迹，有他们为母亲和狗特意建造的空间。看待⼀个住宅，是关于学术、温度、⾃然、⾃我……的综合体察。

Select the homes of 18 world architects designed for themselves, their families and ordinary people as examples, tell the stories behind the construction of these homes, enter the homes of architects, and find the appearance of their ideal homes. It is a living sample of individuals displayed in front of us, with complete personal hobbies, traces of their youth, and the space they specially built for their mothers and dogs. Looking at a house is a comprehensive experience of academics, temperature, nature, and self...

07

《I konw how Furiously Your heart is Beating》

[美] 亚历克·索斯

简介 

Description

亚历克·索斯 (Alec Soth) 的最新著作以华莱士·史蒂文斯 (Wallace Stevens) 的诗歌《灰色房间》(The Gray Room) 中的一句话命名，是对摄影表现局限性的抒情探索。 虽然这些大幅面彩色照片是在世界各地制作的，但它们与任何特定的地方或人口无关。 通过亲密且经常延伸的参与过程，索斯的肖像和拍摄对象周围环境的图像涉及探究摄影肖像在多大程度上可以描绘出个人的外表面，甚至可能深入了解被摄人物和摄影师。

Alec Soth's latest book is named after a sentence from Wallace Stevens' poem "The Gray Room",which is a limitation of photography Lyric Exploration. Although these large-format color photographs are made all over the world, they aren't about any particular place or population. By a process of intimate and often extended engagement, Soth's portraits and images of his subject's surroundings involve an enquiry into the extent to which a photographic likeness can depict more than the outer surface of an individual, and perhaps even plumb the depths of something unknowable about both the sitter and the photographer.

推荐理由

Reason for Recommendation 

“而当我再⼀次拿起相机，不再想去描摹美国社会，而是想花时间与他人接触，希望能够瞥见他们的内心“。于是，索性找了不同的人，在室内拍摄了这些照片。这一次，他不再设置宏大叙事主题，只抱着⼀个单⼀的目标摄影：感受另⼀颗跳动的心脏。在失眠的⼀个晚上买下这本影集被⼀帧帧画面感动到。这些温柔的时刻是关于人和室内空间的最私密的互动。

"And when I picked up the camera again, I no longer wanted to describe American society, but wanted to spend time in contact with others, hoping to catch a glimpse of their hearts." So I simply found different people and took these photos indoors. This time, he no longer set the grand narrative theme, and only held a single target for photography: to feel another beating heart.”I bought this album one night when I was insomnia, and I was touched by frames of pictures to some gentle moments about the most intimate interaction between people and indoor spaces.

08

那不勒斯四部曲（小说）

[意大利] 埃莱娜·费兰特

简介 

Description

艾琳娜与莉拉出生在二次战后的那不勒斯平穷郊区，两人的友谊从六岁时交换娃娃开始，充满活力的莉拉有时走在前头，带着艾琳娜去冒险；个性内敛的艾琳娜则加倍努力，让自己永远可与莉拉匹敌。在重要的时刻相挺，但谁先达标时又不甘落后；这种互相启发，又视彼此为可敬对手的状态，是她们六十年友谊的基调。

两人六十六岁那年，莉拉突然消失了。莉拉从来没有出走或改变身份的念头，也没想过要自杀。但她曾说过，想要身上的每一个细胞都消失，化为无形，让人再也找不到她。如今，莉拉要把人生抹除殆尽，且已经付诸行动。艾琳娜決定写下还留在记忆里的一切，不让莉拉消灭人生的痕迹，看看这一次谁是赢家……

Elena and Lila were born in the poor suburbs of Naples after the Second World War. The friendship between the two began when they exchanged dolls at the age of six. The energetic Lila sometimes walked ahead and took Elena on adventures; her personality was restrained. Elena redoubled her efforts to make herself a rival to Lila forever. Standing up at important moments, but whoever reaches the target first is not to be left behind; this state of inspiring each other and treating each other as respectable opponents is the keynote of their 60-year friendship. 

When the two were sixty-six years old, Lila suddenly disappeared. Lila had never thought of leaving or changing her identity, nor had she thought of committing suicide. But she once said that she wants every cell in her body to disappear and become invisible, so that people will never find her again. Now, Lila wants to wipe out her life, and has already taken action. Elena decided to write down everything that is still in her memory, not to let Lila wipe out the traces of her life, and see who is the winner this time...

推荐理由

Reason for Recommendation 

那不勒斯四部曲是⼀套丛书，共有4册，分别是《我的天才女友》《新名字的故事》《离开的，留下的》和《消失的孩子》。这些年极少看小说，这是唯⼀⼀部看过剧之后又补充了图书，偶尔翻阅极其细腻的刻画了女性友谊之间的成长和纠缠，很容易沉浸在故事之中，让我从庸常之中脱离片刻。

The Neapolitan Novels is a series of 4 books, they are "My Brilliant Friend", "The Story of a New Name", "Those Who Leave and Those Who Stay" and "The Story of the Lost Child". I rarely read novels in recent years. This is the only one who has supplemented the books after watching the drama. Occasionally flipping through the very delicate depiction of the growth and entanglement between female friendships, it is easy to be immersed in the story, and let me break away from the mediocrity for a moment.